Designing for emotional well-being

CASE study: LUMOSITY

 
 

Outcome

Launch a beta of a new product that helps grow the portfolio of the company.

A new value proposition that is in alignment with the overall mission of the company.

 

Background

Lumosity is a cognitive brain training tool that helps people keep train their cognitive abilities. From neuroscience to visual art, the product experience combines many diverse disciplines to create an engaging brain training program — making cognitive research available to everyone.

To grow the company’s value offering, I led design and research to develop a science backed mobile first experience to promote emotional well-being. I was part of a small product team collaborating closely with a product manager, lead engineer and a behavioral researcher.

 
 

LUMOSITY

 
 
 

Audience & Problem

Design and launch a new product experience that promoted well being and is in alignment with the company mission and values.

This project spanned over a period of 9 months. Within the 9 months, I supported the team through identifying needs, designing concepts and testing prototypes. Through an approach of rapid and iterative testing we launched a beta version of the app.

 
 
 

Approach

 

finding PRODuCT MARKET FIT

Our core hypotheses was that one of the biggest causes of stress is interpersonal relationships. To further understand the day to day aspects of interpersonal relationships, I conducted a in depth research study where I interviewed internal stakeholders, potential target audience and behavioral researchers.

 
 
 
 

AN EXPERIENCE BACKED BY SCIENCE

Research done in the field of psychology had already proven methods to create a deeper connection.

The challenge was to create a way to translate these clinical experiments into an engaging and effective product experience.

I created divergent prototypes based on key concepts of behavioral design to the team to drive creative discussions and alignement.

 
 
 
 
Group 46.jpg

DIVERGENT EXPLORATIONS

This concepts explores the idea of giving user the autonomy to choose what they want to share with thier partner.

This concept encourages habit building by reducing decison making for the user and offering one small variable activity every day.

This concept exlpores a goal based approach where the user gets to choose a positive practice they want to engage in with their partner.

 
 

ALIGNING STAKEHOLDERS

I partnered closely with the engineering lead to ensure that the Information Architecture I was proposing worked in compliance with iOS best practices. This will enable the engineering team to build efficiently and reduce tech debt.

I noticed that the team needed a shared language to speak about the various moments in the experience. Hence I created a taxonomy to help us speak the same language and reduce confusion during team discussions.

I have learned that presenting user journeys in an if-else flow chart leads to effective conversations with the engineering team.

 

information architecture and taxonomy

IA & Taxonomy.png
 

user flows and scenarios

user flows through scenarios.png

shipping beta

 

Using research and design prototypes to drive alignment within the executive team and the product team we were able to deliver a beta version of the app and market it to a targeted segment of existing Lumosity users.

 
 

SOCIAL ACTIVATION

core activation experience.png

ENGAGEMENT loop

core engagement experience.png

end- end user journey

 

Impact

We have a beta out in the market which is being tested with a small group of users. This app arrives at a time when people are most interested in cultivating emotional well being and deeper relationships.

 
 
 

Next Steps

  • A longitudinal study to understand how effective this experience is in deepening relationships and learn how pairs are engaging with the product.

  • Optimize the activation flow to ensure that we are not losing interested users early in the journey.

  • Refine value prop and core engagement loop to enable monetization